What is franchising ?
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What can be franchised ?
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A business relationship where one party allows the other to operate clones of a proven business system in return for initial and on-going fees.
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• Proven in established format
• Easily learned
• Easily duplicated
• Profitable for both parties
• Culture of mutual support and trust
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| Franchisor Benefits |
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Franchisee Benefits |
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• Quicker expansion
• Better motivated local operators
• Reduced administrative overheads
• International development
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• Reduced risk
• Proven Format
• Established name
• Marketing and training support
• Research and development
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| Franchisor Obligations |
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Franchisee Obligations |
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• Market and develop the network
• Help franchisees develop profitability
• Maintain and improve standards
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• Uphold the good name of the franchisor
• Operate in accordance with Agreement & Manual
• Maintain and improve standards
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| Both parties have a joint responsibility to build a chain with a defined image and standards under a recognised brand name. |
